next generation online-shopping

my virtuel model
Ein Traum wird endlich wahr: Klamotten einkaufen, ohne lstige Anprobe. Mit ist es tatschlich mglich, ein virtuelles Abbild von sich selbst anzulegen und damit (online) auf Einkaufstour zu gehen. Zum Beispiel bei H&M.
Da es bereits eine franzsische Version gibt, hoffen wir auf eine deutsche in naher Zukunft. Warum werden die dort gespeicherten Mae eigentlich nicht auf der Kundenkarte fr das Shoppen in der realen Welt gespeichert? Dann wsste der freundliche Angestellt gleich, wo es eng werden knnte…

Einen anderen Weg geht der Otto-Verand. Otto verzichtet ganz auf den Browser und macht so Werbung fr Windows Vista. Anscheinend hat man bei Otto erkannt, dass stilsichere Apple-Nutzer genauso wenig wie Linux-Nerds zur eigenen Zielgruppe gehren. handelskraft hat ein Video dazu gefunden. Eindruckvoll – wenn man den Ton ausstellt.


  • Aci sagt:

    So oft wie Frau die Mae wechselt, msste die Kundenkarte verdammt oft umgeschrieben werden. Ausserdem gibt eine Frau doch niiiiiiiiiie und nimmer ihre wahren Mae auf einer Kundenkarte an. Pah! ;-)

  • hubs sagt:

    Guter Punkt! Das knnte das Geschftsmodell natrlich wirklich gefhrden. Aber Ihr Frauen habt ja auch kein Problem damit, stundenlang Klamotten anzuprobieren. Wenn ich Kundenkarten nutzen wrde, htte ich aber kein Problem, die Kartennummer im Netz zusammen mit meinen Maen anzugeben. Wie macht Ihr Frauen das eigentlich beim Versandhandel? Drei Mal zurck schicken, bevor Ihr die richtigen Mae zugebt? :)

  • Aci sagt:

    Naja, man kann zumindest daheim ungeniert stundenlang versuchen sich in eine zu kleine Hose hieinzuzwngen. In einer H&M-Umkleide geht das nicht. das rumpelt und wackelt doch viel zu auffllig :D und das Gefluche knnte Schaulustige anlocken…

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